AI Sales Tools

Lavender

Real-time AI email coach (Chrome extension) that scores emails 0-100 and suggests improvements to lift reply rates inside Gmail/Outlook.

25
 Visit website ↗

About

Real-time AI email coach (Chrome extension) that scores emails 0-100 and suggests improvements to lift reply rates inside Gmail/Outlook. ~4.8/5 G2.

Across the review sites

G2 4.8/5 (63 reviews) TrustRadius 7.2/10 (5 reviews)

What people love

  • The live 0-100 score turns email editing into a habit - reviewers say it keeps their tone honest and their skills improving.
  • Reviewers report real cold-email results from it, not just a nicer inbox - better open/reply rates and cleaner sends.

What could be improved

  • The free tier caps at 5 emails/month and reviewers feel nearly every useful feature sits behind an upgrade.
  • The extension itself is reported as inconsistent at times - scoring triggers or activation that stop working, sometimes even support can't fix.

Pricing & verdict

$27/mo per seat (Starter plan, billed annually)

Per seat
Free tierFree trialEnterprise tier
  • Value for money 4/5
  • Ease of setup 4/5
  • Capability depth 4/5
  • Support & docs 3/5
  • Integrations 4/5
View pricing ↗

Last researched August 2026 · compiled from public reviews and vendor pricing pages

Lavender news

  1. Lavender publicized an Ora case study: a healthcare agency generated $2.7M pipeline in 8 weeks ↗

    Agency partner Growth Culture used Ora to nurture 250 targeted healthcare clinicians into 12 opportunities off a $4,000 spend.

    ·#press ·via Lavender blog

  2. Lavender launched Ora, a SOC 2/GDPR-certified AI sales agent built on its email-coaching data ↗

    Ora drafts, scores and can autonomously send personalized outreach, offered as a human-approved workflow or a fully autonomous mode.

    ·#product ·via Lavender blog

What people are saying

"I use Lavender simply for formatting of emails, especially on mobile. ... I can't say with confidence that Lavender has closed more deals, but it has definitely increase open and reply rates."
CampPlane · u/CampPlane ·
"Lavender is like ChatGPT, but if you want to sound like you're having a brain aneurysm."
G2 reviewer ·
"The product frequently crashes, making it unreliable. The user interface is also quite buggy."
G2 reviewer ·

4 more comments from the community

Sign in free to read every comment and share your own experience.

References

  1. 1. lavender.ai www.lavender.ai/coach
  2. 2. lavender.ai www.lavender.ai/ora
  3. 3. lavender.ai lavender.ai/blog/redefining-automation-secure-scalable-sales-success-with-lavender-ora
  4. 4. lavender.ai lavender.ai/blog/lavender-ora-healthcare-client-generates-2-7m-pipeline-in-8-weeks
  5. 5. G2 www.g2.com/products/lavender/reviews
  6. 6. G2 www.g2.com/sellers/lavender
  7. 7. TrustRadius www.trustradius.com/products/lavender-ai/reviews
  8. 8. Capterra www.capterra.com/p/10015013/Lavender/
  9. 9. Trustpilot www.trustpilot.com/review/lavender.ai
  10. 10. chromewebstore.google.com chromewebstore.google.com/detail/lavender/necbalcggglceeioaehdbkpbldmoabii/reviews
  11. 11. Reddit www.reddit.com/r/sales/comments/163k6re/anybody_play_with_lavender_autobound_or_any_cold/