Apollo.io
All-in-one AI GTM platform with a 275M+ contact database, sequences, dialer, and AI assistant.
About
All-in-one AI GTM platform with a 275M+ contact database, sequences, dialer, and AI assistant. ~4.7/5 G2 (9,600+ reviews); 2.9/5 Trustpilot.
Screenshots
Across the review sites
What people love
- Consolidates a full GTM stack (data, sequencing, CRM sync) at a fraction of enterprise pricing like ZoomInfo.
- Fast, intuitive prospecting — reviewers describe building targeted lists in minutes instead of half a day.
- Powerful, granular search filters make it easy to build precise ICP-based lead lists.
- Single tool covers contacts, verification, and outreach, cutting the need for a multi-tool stack.
What could be improved
- Contact and phone data accuracy is inconsistent — outdated titles, disconnected numbers, and lower-than-advertised match rates are a recurring complaint.
- The credit-based billing system is confusing, with overage costs and at least one detailed report of pre-paid credits frozen mid-cycle by a billing error.
- Customer support is the lowest-rated aspect of the product, described as slow and generic, especially for billing and account disputes.
- Some users report frequent account restrictions or suspensions that disrupt active workflows.
- Advanced sequencing and workflow features carry a real learning curve beyond the easy initial onboarding.
Pricing & verdict
$49/seat/mo (Basic plan, billed annually; $59/mo month-to-month)
Per seat- Value for money 4/5
- Ease of setup 4/5
- Capability depth 4/5
- Support & docs 3/5
- Integrations 4/5
Last researched July 2026 · compiled from public reviews and vendor pricing pages
Apollo.io news
- Apollo adds a CFO as it eyes a run toward $500M in annual recurring revenue ↗
Phil Moon, previously CFO at Homebase, joins to lead financial strategy and investor readiness amid rapid enterprise growth.
·#leadership ·via PR Newswire
- Apollo ships a ChatGPT app so reps can prospect and run sequences without leaving the chat ↗
Built on Apollo's MCP server, the beta app lets users search contacts, enrich records, and manage sequences from inside ChatGPT.
·#product ·via PR Newswire
- Apollo acquires revenue-intelligence startup Pocus to add buying-signal detection ↗
The undisclosed-terms deal folds Pocus's CRM-signal and account-prioritization tech into Apollo's GTM platform as it pushes upmarket.
·#acquisition ·via PR Newswire
What people are saying
"I created a more effective lead-generation process using ChatGPT. That produced better research, stronger targeting and more useful prospects than the dedicated lead-generation platform I was paying for."
"The main limitation to keep in mind is that, although Apollo's contact database is extensive, no B2B database is perfectly accurate. For that reason, it's still worth double-checking high-value accounts before you invest significant time in outreach."
"What stands out most to me is the all-in-one approach: I can find leads, enrich contact data, run email sequences, and track the pipeline without having to jump between different tools. The per-user pricing model also feels transparent, and it seems to scale well for small teams."
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References
- 1. apollo.io www.apollo.io/pricing
- 2. G2 www.g2.com/products/apollo-io/reviews
- 3. Trustpilot www.trustpilot.com/review/apollo.io
- 4. Trustpilot www.trustpilot.com/review/apollo.io?stars=1
- 5. Capterra www.capterra.com/p/158696/Apollo/reviews/
- 6. Capterra www.capterra.com/p/158696/Apollo/
- 7. TrustRadius www.trustradius.com/products/apollo/reviews
- 8. Reddit www.reddit.com/r/sales/comments/1sejbp3/is_apollo_still_by_far_the_cheapest_for_what_they/
- 9. Reddit www.reddit.com/r/sales/comments/1kyrh53/zoominfo_vs_apolloio_vs_others/
- 10. salesforge.ai www.salesforge.ai/blog/apollo-io-review
- 11. prospeo.io prospeo.io/s/apollo-io-accuracy
- 12. Gartner Peer Insights www.gartner.com/reviews/product/apollo-platform