Folk
Lightweight, relationship-first AI CRM with 1-click LinkedIn capture, AI-enriched fields, pipelines, and an AI follow-up assistant.
About
Lightweight, relationship-first AI CRM with 1-click LinkedIn capture, AI-enriched fields, pipelines, and an AI follow-up assistant. ~4.5-5/5 G2.
Across the review sites
What people love
- The folkX Chrome extension makes one-click LinkedIn and multi-platform contact capture the single most-praised feature.
- Clean, Notion/Airtable-like interface with a genuinely minimal learning curve.
- Customer support is fast and hands-on, repeatedly cited as a strength across reviews.
- AI-driven enrichment (Magic fields) fills in missing contact/company data automatically, cutting manual entry.
- Deep customization — custom fields, tags, and flexible pipelines — suits relationship-driven teams like VCs, agencies, and recruiters better than rigid, opportunity-centric CRMs.
What could be improved
- Deliberately thin on traditional sales-ops depth — no lead scoring, limited sequencing, no forecasting.
- Had no native mobile app for most of its review history — the most repeated complaint; a mobile app finally shipped in July 2026 but has no independent review coverage yet.
- Sales-critical features (Deals, sequences, dashboards, API access) are gated behind the pricier Premium tier, pushing the real functional starting price above the headline $24/mo.
- Limited visibility into email engagement — no open/click tracking or timestamps on sequences, and no automation triggered by engagement.
- Importing via LinkedIn Sales Navigator can create duplicate contact profiles and inconsistent company-name formatting.
Pricing & verdict
$24/user/mo (Standard plan, billed annually; $30/mo billed monthly) — sales features like Deals/sequences require Premium at $48/user/mo
Per seat- Value for money 4/5
- Ease of setup 4/5
- Capability depth 3/5
- Support & docs 4/5
- Integrations 3/5
Last researched August 2026 · compiled from public reviews and vendor pricing pages
Folk news
- Folk launches 'Contacts by folk,' its first native mobile app ↗
Addresses the most repeated review complaint — no mobile access — though it's too new for independent review coverage.
·#product ·via Folk changelog
- Folk ships an MCP server so external AI tools can read and act on CRM data ↗
·#product ·via Folk changelog
- Folk launches 'Auto-fill AI' for continuous data discovery and cleanup ↗
·#product ·via Folk changelog
What people are saying
"It does lack some sales features such as advanced pipeline management, forecasting and detailed reporting."
"Folk solves the problem of managing a large number of relationships without the complexity and rigidity of a traditional CRM."
"You install, connect your email and WhatsApp, and install the Chrome plugin for LinkedIn, and you are running."
6 more comments from the community
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References
- 1. folk.app www.folk.app
- 2. folk.app www.folk.app/pricing
- 3. folk.app www.folk.app/changelog
- 4. Capterra www.capterra.com/p/251534/folk/reviews/
- 5. G2 www.g2.com/products/folk-folk/reviews
- 6. Reddit www.reddit.com/r/CRM/comments/1d0p9t5/we_narrowed_things_down_to_folk_and_attio_calling/
- 7. getdex.com getdex.com/blog/folk-crm-review/
- 8. authencio.com www.authencio.com/blog/folk-crm-guide-features-pricing-use-cases-top-competitors
- 9. Trustpilot www.trustpilot.com/review/folk.app