AI Sales Tools

HubSpot Breeze

HubSpot's AI layer - Breeze Copilot, autonomous Breeze Agents (prospecting/content), and Breeze Intelligence enrichment, embedded across the CRM.

127
 Visit website ↗

About

HubSpot's AI layer - Breeze Copilot, autonomous Breeze Agents (prospecting/content), and Breeze Intelligence enrichment, embedded across the CRM.

What people love

  • Automated enrichment reliably fills in company and contact data and plugs straight into existing CRM and Salesforce workflows.
  • Buyer-intent and demand-signal data help teams prioritize the right accounts before reps ever reach out.
  • Everything runs natively inside the CRM, so teams aren't stitching together a separate enrichment or agent tool.

What could be improved

  • Cost draws real complaints, especially for smaller teams, per enrichment reviewers.
  • Enrichment data accuracy and freshness need manual babysitting and periodic re-validation.
  • The newer agentic features (Prospecting/Customer/Data Agent) remain mostly Beta-quality relative to the marketing claims.
  • Customer Agent offers little behavioral control and can bill for a resolution even when the answer wasn't actually helpful.
  • A July 2026 policy to auto-share Breeze Intelligence enrichment data across customers sparked backlash and was reversed within days, denting trust.

Pricing & verdict

Bundled with paid HubSpot plans; usage billed via HubSpot Credits at $9-10/1,000 credits (e.g. Customer Agent $0.50/resolution, Prospecting Agent $1.00/lead, Data Agent $0.10/response)

Usage-based
Free trialEnterprise tier
  • Value for money 3/5
  • Ease of setup 3/5
  • Capability depth 4/5
  • Support & docs 3/5
  • Integrations 4/5
View pricing ↗

Last researched August 2026 · compiled from public reviews and vendor pricing pages

HubSpot Breeze news

  1. HubSpot rebrands Breeze Agents into Agent Hub with a new no-code Agent Builder ↗

    Agent Hub becomes the central console for activating, monitoring, and building agents; HubSpot's own copy calls it "Agent Hub, formerly Breeze Agents."

    ·#product ·via HubSpot company news

  2. HubSpot auto-enrolls customers into cross-account Breeze Intelligence data sharing, then reverses it within days ↗

    After backlash over consent and transparency, founder/CTO Dharmesh Shah said: "We made a mistake and are reversing that decision."

    ·#incident ·via Salesforce Ben

  3. HubSpot's Spring 2026 Spotlight ships AEO, Smart Deal Progression, and a Loop-Marketing-trained Breeze Assistant ↗

    Part of a 100+-update release; Breeze Assistant gains training on HubSpot's Loop Marketing playbook to help define ICPs and campaign briefs.

    ·#product ·via HubSpot company news

More news (3) →

What people are saying

"I appreciate its simple layout and its navigation which allows SDRs to find company-associated web pages"
TrustRadius reviewer (2+ years experience) ·
"The pricing policy is very high which hinders its usage among the small business setup"
TrustRadius reviewer (2+ years experience) ·
"Information is not 100 % accurate. At times we need to validate and update the information again"
TrustRadius reviewer ·

5 more comments from the community

Sign in free to read every comment and share your own experience.

References

  1. 1. hubspot.com www.hubspot.com/products/artificial-intelligence
  2. 2. hubspot.com www.hubspot.com/pricing
  3. 3. hubspot.com www.hubspot.com/products/artificial-intelligence/breeze-copilot
  4. 4. hubspot.com www.hubspot.com/products/crm/data-enrichment
  5. 5. hubspot.com www.hubspot.com/products/artificial-intelligence/ai-agents
  6. 6. hubspot.com www.hubspot.com/products/sales/ai-prospecting-agent
  7. 7. hubspot.com www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent
  8. 8. knowledge.hubspot.com knowledge.hubspot.com/account-management/understand-hubspot-credits-and-billing
  9. 9. hubspot.com www.hubspot.com/company-news/hubspots-customer-agent-and-prospecting-agent-now-you-pay-when-the-task-is-complete
  10. 10. hubspot.com www.hubspot.com/company-news/spring-2026-spotlight
  11. 11. hubspot.com www.hubspot.com/company-news/meet-agent-hub-and-agent-builder
  12. 12. cmswire.com www.cmswire.com/digital-marketing/hubspot-unveils-data-hub-breeze-agents-and-the-loop-at-inbound-2025/
  13. 13. TrustRadius www.trustradius.com/products/clearbit/reviews
  14. 14. Capterra www.capterra.com/p/152373/HubSpot-CRM/reviews/
  15. 15. gtmprices.com gtmprices.com/tools/hubspot-breeze-intelligence
  16. 16. eesel.ai www.eesel.ai/blog/hubspot-breeze-ai-review
  17. 17. resolve247.ai resolve247.ai/blog/hubspot-breeze/
  18. 18. engagepulse.io engagepulse.io/2026/07/17/hubspot-breeze-pricing-credits-explained/
  19. 19. salesforceben.com www.salesforceben.com/hubspot-backtracks-after-ai-data-sharing-controversy/